It’s time again when we all collectively look at digital trends and opportunities for the new year. At this point in the year, the majority of marketers review their marketing plans and look ahead to revise and optimize their plans for the next year.
online digital marketing
Be prepared for changes in the way the industry approaches inclusive marketing campaigns, buyable content…
Get a head start on your digital marketing strategies for 2023 by knowing the most important trends to come.
Staying ahead of the digital marketing game is about more than understanding and applying industry basics.
The digital world is constantly changing, and so is your target audience. So a big part of successful digital marketing is staying on top of trends and developments .
By analyzing past trends and staying on top of current changes , marketers around the world can get a pretty good idea of what’s to come for the coming year.
In 2021, individuals and businesses around the world have been completely absorbed in recovering from the pandemic that has hit us for some time.
In 2022, industries around the world will continue to respond and adapt to associated changes.
Rockcontent has complicated 14 digital marketing trends to monitor in 2022.
14 essential digital marketing trends for 2023
But people are also looking for content experiences that go beyond just traditional text, no matter how catchy that text might be.
Interactive content has been one of the fastest growing marketing trends for quite some time now , and you can expect it to continue into 2023.
Stay ahead with creative and immersive marketing materials that invite your audience to be part of the experience.
Content types like the examples above give consumers the personal connection , engagement, and freshness they want in content from their favorite brand . This type of content also helps you increase your results and improve your conversion rate.
Conversational Marketing
In the interest of forging increasingly personal relationships between brands and consumers, more and more companies are taking a conversational approach to many aspects of how they communicate with their audience, including through marketing. .
When consumers today want to get in touch with a business, they don’t want to wait days or even hours for a response, and marketers everywhere are taking notice.
According to a study, 82% of modern consumers want an immediate response from a company if they have a question or concern.
They want what they’re looking for just when they’re looking for it, even if it happens at a strange time. Otherwise, they can go elsewhere.
Conversational marketing takes the guesswork out of giving customers what they want by leveraging a dialogue-driven style of communication to drive engagement and convert leads.
The beauty of conversational marketing is that you can use it through almost any channel , making it easier than ever to meet your customers where they live.
Your audience not only wants to talk to you, but they want to do so on the platforms of their choice and at the times that suit them best.
Voice Search
Have you ever searched the web by verbally asking your virtual assistant Alexa or Google a question instead of typing it into the search bar? If so, you’re already familiar with the convenience of voice search .
Voice search isn’t just popular these days. It’s becoming an important part of how almost everyone finds the information they’re looking for. This includes information about products, services or brands that interest them .
The more nuanced and specific options like Alexa or Google Assistant, the more comfortable consumers around the world will be with using them.
Today, over a billion voice searches are performed each month, and over 20% of all searches on the web are voice searches.
Additionally, just under half of respondents say they use voice search on a daily basis, and just over half specifically said they have used it to find information about businesses in their area.
Voice-activated ads are just around the corner. You need to prepare now to be ahead of your competition.
Start thinking about ways to incorporate voice search into your marketing campaign as early as possible.
Gatherings and hybrid events
Virtual events have grown in popularity to fill the void and have been quite successful.
However, marketers have tough choices to make now that people are feeling comfortable getting back to their everyday lives.
While some consumers were excited to start getting back to normal and meeting face-to-face again, others felt a different feeling.
During the pandemic, they not only got used to virtual events, but found they preferred them and wanted to continue attending.
In other words, marketers now have two different audiences to appease.
This is precisely why you can expect hybrid events that offer the best of both worlds to be huge in 2023.
So definitely go ahead with your plans to schedule live events , but be sure to include a virtual component to keep those who prefer to attend remotely happy.
Consider emerging immersive technologies like virtual reality or augmented reality, in addition to live streaming options.
Digital marketing and social media
Ever since Snapchat floated the idea years ago, stories on social media have been hot.
